In 1956, the year of its launch, the Day-Date was a significant innovation: it was the first calendar wristwatch to display, in addition to the date, the day of the week spelled out in full in a semicircular window at 12 o’clock – a genuine technical feat for its time. Made exclusively from precious metal – 18 ct yellow, white or Everose gold, or 950 platinum – and fitted with the emblematic President bracelet, its diverse range of dials make it an ideal model for expressing the wearer’s personality.
Rolex Day-Date
Ideal Achievements
As the clock strikes midnight, the Oyster Perpetual Day-Date bridges the gap between past and future, between what has been achieved and what remains to be lived. Since 1956, it has witnessed history's greatest moments, gracing the wrists of visionaries, virtuosos, and pioneers. Those who make every day a promise for the future.
Rolex
Day-Date
Oyster, 40 mm, platinum
€68,000.00
Rolex
Day-Date
Oyster, 36 mm, Everose gold
€52,150.00
Rolex
Day-Date
Oyster, 40 mm, yellow gold
€49,800.00
Rolex
Day-Date
Oyster, 36 mm, white gold and diamonds
€102,100.00
Rolex
Day-Date
Oyster, 40 mm, white gold
€53,600.00
Rolex
Day-Date
Oyster, 36 mm, platinum
€63,300.00
Rolex
Day-Date 40
Oyster, 40 mm, oro giallo
€49.800,00
Rolex
Day-Date 40
Oyster, 40 mm, oro Everose
€53.600,00
Rolex
Day-Date 36
Oyster, 36 mm, oro giallo
€45.400,00
Rolex
Day-Date 36
Oyster, 36 mm, oro Everose
€52.900,00
Rolex
Day-Date 36
Oyster, 36 mm, platino
€68.000,00
Rolex
Day-Date 36
Oyster, 36 mm, oro giallo
€45.400,00
Rolex
Day-Date 36
Oyster, 36 mm, oro giallo e diamanti
€98.400,00
Rolex
Day-Date 36
Oyster, 36 mm, oro bianco e diamanti
€101.300,00
Rolex
Day-Date 40
Oyster, 40 mm, platino
€68.000,00
Rolex
Day-Date 40
Oyster, 40 mm, platino
€68.000,00
Rolex
Day-Date 40
Oyster, 40 mm, oro bianco
€53.600,00
Rolex
Day-Date 40
Oyster, 40 mm, oro bianco e diamanti
€81.750,00
Rolex
Day-Date 40
Oyster, 40 mm, platino e diamanti
€120.200,00
Rolex
Day-Date 40
Oyster, 40 mm, oro giallo e diamanti
€110.800,00
The Day-Date is the watch of a global, multicultural, and ever-changing world.
The Day-Date speaks the language of its wearer
Although the days are the same anywhere in the world, they are written differently depending on the language. Using most writing systems (Latin, Arabic, Cyrillic, Hebrew, Japanese and Chinese ideograms, and even the Geʽez abugida used in the Horn of Africa), the Day-Date expresses the cultural identity of its wearer. Available in 26 languages, it is a truly international, universal, and personal watch.
The Midnight Miracle
A model of precision
At midnight, the date and day of the week change simultaneously in their respective windows on the dial. This triumph of watchmaking, the "midnight miracle," is based on a disc mechanism. It is the result of many years of research: from 1950 to 1955, Rolex filed four patents for timepieces featuring a day and date display.
Today, the Day-Date is equipped with calibre 3255, a movement entirely developed and manufactured by Rolex to ensure superlative performance.
The President bracelet
The President bracelet, with its three-piece links, is made exclusively of 18 ct gold or 950 platinum. It was created specially for the Oyster Perpetual Day-Date and unveiled in 1956 when the prestigious watch was launched. The President bracelet is still reserved today for the Day-Date and for precious metal versions of the Datejust.
A valuable ally
Worn over the years by political figures, executives, and visionaries from around the world, the Day-Date is instantly recognizable on the wrist, particularly for its emblematic President bracelet. Its destiny was in its name, because given the stature of the men who wore it, the Day-Date was nicknamed “the presidents’ watch.”
Decades come and go, but the Day-Date remains where it has always been: at the extreme forefront. A prestigious timepiece born of Rolex’s watchmaking know-how, the Day-Date accompanies the personalities who shape the universe of their respective disciplines through their commitment, their human qualities, and their creative genius.
Among the Rolex Testimonials associated with the Day-Date, the Brand highlights American skier Lindsey Vonn, Swiss tennis player Roger Federer, American film director Martin Scorsese, and American golfers Arnold Palmer, Jack Nicklaus, and Gary Player.
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“More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.”